Your Customers Don't Pay for Complexity. YOU DO!
If you are going to add complexity, have a long-term plan for eliminating it, and price the initial offering of the new feature according to that plan, treating, at least intellectually, the short-term losses as "market research." If you don't have a plan, you will paint yourself into a corner.Read all of Your Customers Don't Pay for Complexity. YOU DO!
A Word of Advice - From Judge Judy
I received an e-mail with the following content: "Notice to SalesSync(sic): It has been brought to our notice that the content on your website has been plagiarized from copyrighted material on XXXXXXXXXXX.com which is under the wing of XXXXXXXXX. Please remove / change the content within 2 days. Else we might be forced to take necessary legal action. Please feel free to contact me for any further clarifications"Pitfalls Part II
In another article I discussed lack of focus on the part of a typically talented entrepreneur. Now I know why I was talking to myself in the car after I met with him!
The Marketing Shell Game
You are at a beach, and for about as far as you can see, there are shells scattered around. They are mollusks. Some of these mollusks are oysters. Some of them even contain pearls!
Pitfalls for the Most Energetic Entrepreneurs
He is no salesman nor a sales process guru, and where his new business came from was really a mystery. He branched off into some web development because a lot of the talent and tools that he had on hand for multimedia lent themselves to that area. So Kevin threw paint on another wall, and the incremental revenue from web allowed him to keep the doors open. I mean, throw some paint here and there, and a passer-by will see it and something might happen.
